Newsletter



March 2006

In this Issue:

e-Agent Of The Quarter: Deborah Sasser

Deborah Sasser

e-Agent is proud to recognize Deborah Sasser of Coldwell Banker Heritage Realtors as the e-Agent of the quarter for the 1st Quarter of 2006. Deborah currently has the e-Agent territory of Dayton, Ohio and has been using our service for more than 3 years.

 

1) How much of your business do you attribute to using e-Agent?

I would estimate that 70-75% of my business can be attributed to e-Agent leads. I find that the bulk of the leads that I convert to sales are from the Buyer leads. Many are first time home buyers and are typically more technologically in tune. They look fast, think fast and appreciated the ease with which they can access the information they are looking for. This, combined with quick response on my part, enables them to start the search for their new home in a manner that fits their lifestyle. Buyers and sellers are out there searching the Internet everyday...e-Agent brings them to me!

2) What do you think makes e-Agent successful in online real estate marketing?

The extensive online marketing efforts and easy to use Website drive customers to my site. I occasionally do searches on the various search engines to monitor the position of my e-Agent Website and will almost always find it in the top 3 of sponsored searches and listed among the top 10 for general search results. This is a major factor because potential customers find the site quickly and easily. Over 90% of my clients do the majority of their searching and communicating on the Internet. Without some Internet presence, such as e-Agent, I believe it would be difficult for a Realtor to achieve anything beyond an average income. This is an excellent resource and I don't even blink when my bill comes each month. It is worth every penny!

3) What would you recommend other agents do to have the kind of success that you’ve enjoyed?

Communicate as quickly as possible with all leads!!! Make sure that you have a detailed program for responding to leads starting with the automated response they get when they fill out the information request. Once you have established contact do not forget them. Regular communication is key for long term success. I have had many clients who came to me from e-Agent that I will communicate with for months and then one day they call and are ready to buy. Communicate effectively, respond to their questions, follow up and you will be a success. If you are in an area where you receive a lot of leads each month the other key factor would be to keep everything organized. There are numerous tools on the e-Agent Website that can assist you with this.

4) What do you think of the new e-Agent Website?

I have been very happy with the changes that e-Agent has made to the Website over the past 3 years. I find it easy to access the information and tools that I need. There have been regular improvements and additions that enable the real estate agent to effectively monitor their leads, make updates to their Websites and track client information. Just to sum up Deborah’s feelings about e-Agent and the services we provide to her, here is a snippet from a recent e-mail she sent to us: "I love e-Agent. It was the best business decision that I have ever made!"

 

 

Note: this newsletter is sent to all existing e-Agents as well as all real estate professionals on our waiting list.





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e-Agent Newsletter Left header

Website

The 1st quarter of 2006 ushered in e-Agent’s fifth year of business and along with the fifth year, e-Agent unveiled a new Website design. As many of you may have noticed the new Website has a cleaner, less cluttered look which makes the site more efficient. The redesigned site allows for both current and potential e-Agent’s to easily search for territories as well as making it easy for consumers to locate an e-Agent in their area. The improved functionality of the Website makes sure you can search for available territories quickly and makes it easy for consumers looking for an agent, to find you, their local e-Agent!

If you haven’t already checked out the new design of the e-Agent Website, please do so and let us know your feedback, we would love to hear it. Look for more new and useful features to the e-Agent webpage in the coming months.

e-Agent New Homepage

Media Coverage

As a result of a survey put together by e-Agent for USA Today, three e-Agent’s were quoted in two separate USA Today articles in February and March by real estate reporter Noelle Knox. The first article, which discussed Zillow.com and the service it provides, quoted e-Agents Guy Sutherland and Dennis Mihelic regarding their thoughts on the Website. The second article focused on the changing real estate market and included a quote by e-Agent Bruce Hiatt of Las Vegas, NV.

e-Agent would like to congratulate all three e-Agents for their contributions to the articles and for all the other e-Agents who took part in the survey regarding Zillow.com and were open to being contacted by USA Today. We look forward to bringing you more opportunities to be contacted for real estate related articles in the coming months. Please see below for the links to the articles.

What's Your Boss's House Worth? Zillow Can Tell You


Real Estate Continues To Cool

Pricing Changes For Optional e-Agent Lead Services

We wanted to let you know that after nearly a year of testing our two optional lead services (CMA Leads and Web-To-Phone Leads) we are going to be moving the current introductory pricing up to our scheduled pricing model. Keep in mind that our closest competitors are 50% more expensive for the same quality/style of leads and most of e-Agent’s competition, resell the lead you purchase to multiple agents or brokers. e-Agents never compete for leads! Changes will occur on April 1st 2006 for any leads generated on that day going forward and will not be billed for until May 15th 2006.

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CMA OPTIONAL SERVICE:

Current Price for Exclusive CMA Leads: $15/Exclusive Certified Market Analysis Lead, Duplicates and Bad Leads Removed April 1st Pricing for Exclusive CMA Leads: $35/Exclusive Certified Market Analysis Lead Highlights of lead removal: Duplicates removed plus 10% Our Closest Competitor: $50/CMA lead

WEB-TO-PHONE LEAD OPTIONAL SERVICE:

Current Prices for Web-To-Phone Leads: $25/Call over 30 Seconds April 1st Pricing for Web-To-Phone Leads: $35/Call over 30 Seconds Only & STARTING APRIL 1st WE WILL REMOVE DUPLICATES! Closest Competitor: NONE

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Note: this newsletter is sent to all existing e-Agents as well as all real estate professionals on our waiting list.



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All of you who are currently enrolled and want to stay that way will remain enrolled. Of course if you are not enrolled in either of these great programs and want to get more high quality leads, please log in and check the appropriate boxes. If you need help getting set up, call 866-EAGENTS or send an e-mail to service@e-agent.biz. Those of you who wish to remove yourself from either of these optional programs can do so by simply logging in with your ID and Password.
Thank you,
e-Agent Staff

"e-Agents Never Compete for leads, Neither should you!"

PS - THIS IS NOT AN APRIL FOOLS DAY JOKE, THE PRICING WILL CHANGE. Also pricing for our regular program will be going up in the coming months for any available territories, lock in your territory selections now to get the 2005 rates.

New Clients Click Here


Existing Clients Click Here

About e-Agent, Inc.:

e-Agent, Inc. was founded by real estate brokers and agents to combine the efficiency of Internet technology with the one-to-one professional contact that is a hallmark and necessary component of the industry. The company's suite of products and services allows real estate professionals to maximize the potential of online marketing without having to take time away from the business of helping their clients buy and sell homes. e-Agent’s value proposition to real estate agents is based on low cost, low maintenance, high value services, while it ultimately also benefits consumers by facilitating the process of finding an e-Agent to assist with their home buying needs. For more information, please contact us at sales@e-agent.biz or 866.324.3687. If you haven’t already checked out the new design of the e-Agent Website, please do so and let us know your feedback, we would love to hear it. Look for more new and useful features to the e-Agent webpage in the coming months.

Note: this newsletter is sent to all existing e-Agents as well as all real estate professionals on our waiting list.